Your best deals aren't stalling. Your buyers are frozen.


Forty to sixty percent of B2B deals end in no decision. Not lost to a competitor. Lost to inaction. Here's how to read why buyers freeze, and what to do about it.


JOIN US

Together We Win


A growing group of sales leaders who believe deals are won by who their people are in the room. The thinking is free, and meant to be passed around. Come be part of it.

Join the movement
READ

The STUCK and PATH guides


STUCK — the five reasons buyers freeze, and how to read them in your next pipeline review.
PATH — how your reps show up to meet what's holding a buyer back. The two halves of the lens. Free. Yours to pass around.

Read the STUCK guide Read the PATH guide
THE STORY

The Second Meeting


A fable about Alex Mercer, a VP of sales who learns all of this the hard way. The ideas, as a story you won't put down.

Get the book
LET'S TALK

Buy the book, let's talk it through


Pick up The Second Meeting, then book thirty minutes with me to talk through the themes, the frozen deals in your own pipeline, whatever's useful. No pitch. Just a conversation between two people who care about how selling actually works.

Book your 30 minutes
DO YOU KNOW JACK

Jack is the sales coach in The Second Meeting


And he's online at Ask.JacktheSalesCoach.ai

As a member of the Together We Win movement, he rigorously follows the buyer-first approach. He's available to help you figure out why a customer is STUCK!

Coach with Jack online