The Books
Two books, one operating system
Different reading occasions, different depths, same work.
Read either. Read both, in either order.
The Second Meeting
A novella. June 2026.
Alex Mercer is a VP of Sales at Fieldstone, a horizontal workforce operations platform. Her pipeline is soft, her reps are working harder than ever, and she's running out of explanations.
The Second Meeting is the story of what she finds out — about her reps, her buyers, and the system she's been running on without realizing it.
A short read. The experiential entry to the work.
Available now at thesecondmeeting.com:
- Talk with Alex. The protagonist of the book is available as a conversational partner. Bring her your stuck deal, your soft pipeline, your forecasting question.
- Read the opening chapter.
- Get notified when the book launches in June.
Visit thesecondmeeting.com →
Together We Win
The full architecture. September 2026.
The complete operating system. Thirty years of practice, synthesized into real action. The first-person narrative of how a revenue organization restores selling to its original meaning — and what each role does to make that real.
Structured around The Progression: the five things a seller earns with a buyer, and the conditions a revenue organization creates to make that earning possible.
The deeper read. For practitioners who want the architecture in full.
Before you read this: read The JOLT Effect by Matt Dixon and Ted McKenna. JOLT names the buyer indecision problem this work is built to address. Without that grounding, parts of the architecture will land thinner than they should. With it, the work compounds.
Read Chapter One →
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