Lee Levitt
In 2006, I joined IDC with a stated goal: fix how the tech industry sells.
It took twenty years to be ready.
I consulted with the tech industry's leading and emerging vendors on sales productivity and enablement issues - IBM, HP, Oracle, Intel, Salesforce, Savo Group (Seismic) and many others.
Then I built and implemented value selling, enablement and key account programs at Oracle and Google. I sold predictive analytics for the leading vendor in the space and ran sales for a business services firm.
The work
Twenty-five years across every revenue role. Channel partner. Marketing. Enablement. Individual contributor. Sales leadership. Companies that span the industry — Oracle, Google, IDC, BAO. Founding member of the Sales Enablement Society.
The pattern was visible from the inside of every role. The mechanics of selling were getting more sophisticated. The outcomes for buyers were getting worse. The methodology vendors kept shipping new playbooks. The trend lines kept falling. Something underneath wasn't working, and nobody was naming it at the layer the problem actually lived.
The Together We Win™ Operating System is what that something looks like when it's named, designed, and built. The position paper is its public statement. The forthcoming books are its narrative and its system. The Second Meeting tells the story of one VP of Sales finding her way through.
Together We Win lays out the architecture in full.
The work is here.
The pattern was visible from the inside of every role. The mechanics of selling were getting more sophisticated. The outcomes for buyers were getting worse. The methodology vendors kept shipping new playbooks. The trend lines kept falling. Something underneath wasn't working, and nobody was naming it at the layer the problem actually lived.
The Together We Win™ Operating System is what that something looks like when it's named, designed, and built. The position paper is its public statement. The forthcoming books are its narrative and its system. The Second Meeting tells the story of one VP of Sales finding her way through.
Together We Win lays out the architecture in full.
The work is here.
The lineage
The work draws on practitioners and thinkers who got there first.
The frameworks and analytical traditions: Peter Senge's Fifth Discipline — the systems-thinking foundation for how organizations learn or fail to. Tom Davenport's work on attention, analytics, and how knowledge actually moves through organizations. Matt Dixon and Ted McKenna's JOLT Effect — the research-grounded naming of buyer indecision as the dominant failure mode in modern B2B selling. Roger Martin and A.G. Lafley's Playing to Win — the strategic discipline of asking what must be true.
The orientation, presence, and language traditions: Tim Gallwey's Inner Game — the architecture for understanding how interference prevents access to capability. Don Miguel Ruiz's Four Agreements and Voice of Knowledge — the foundational orientation for how a human being shows up in interaction. Eckhart Tolle's Power of Now — the work on presence as the precondition for everything that matters in a conversation. Werner Erhard's frameworks for language, integrity, and the relationship between speaking and reality. Steve Zaffron's Three Laws of Performance — the operational application of those frameworks to organizational behavior.
The synthesis is mine. The lineage is theirs. The work compounds because so many people have been pushing on it from different angles for so long.
The practice
Acelera Group is the consulting practice through which the OS gets deployed in revenue organizations. Value selling, sales coaching, enablement, pipeline development, opportunity derisking, account planning, fractional leadership. Different surfaces of the same underlying work.
I work with VP Sales leaders, CROs, RevOps leaders, and Enablement leaders at emerging tech and services companies — the ones whose substrate is still malleable enough to redesign rather than retrofit.
If it ever becomes useful to talk: meet.aceleragroup.com.
The body of work
The position paper and the forthcoming books are the centerpieces, but they're not the whole. Thoughts on Selling™, the newsletter and podcast, is the ongoing record. STUCK™ is the diagnostic framework. Lee's digital twin, the Acelera Sales Advisor™, makes the work conversationally available right now.
All of it serves the same mission. Different vehicles, same direction.
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